> Amazon has literally won everywhere else in the world. Disagree. I live in northern europe and haven't used Amazon since moving here. Every single product is

> Amazon has literally won everywhere else in the world. Disagree. I live in northern europe and haven't used Amazon since moving here. Every single product is "doesn't ship to your location" etc., there are domestic and local competitors that are superior - to say nothing of the China based suppliers, and of course amazon has sub-par customer service even in the US - but there at least their infrastructure and product catalogue let them carry the day without breaking a sweat. I'm sure that if you live in a market that is well served by Amazon.co.uk or Amazon.de they offer a user experience that's at least broadly similar to that in the US, but e-commerce is an evolving beast. As far as I can tell amazon hasn't changed meaningfully in the last 5 or 6 years (and their website is famously, almost comically, static), only a matter of time before someone else starts beating them at their own game even in core markets.