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"Your company is theoretically worth at least as much as theirs." Maybe. Having worked in the auto industry (albeit well over a decade ago), it is one of thos
by brk 8y ago
"Your company is theoretically worth at least as much as theirs."
Maybe.
Having worked in the auto industry (albeit well over a decade ago), it is one of those industries where connections, and knowing how to navigate the relationships, goes a long way. I don't know much about either of these companies, or their founders, but in B2B scenarios like this, the value is often related to much more than just the underlying technology.
If I were Smartcar, I would look closely at relationships, physical and virtual proximity to major automotive players, and how their suppliers prefer to do business. And, perhaps they already have...
- taurath 8y agoThe fact that in-car tech is so bad in general is a good indicator that the auto industry is a relationship industry. Its a golf course based business, and building the tech is the "easy" part. See also: the payments and especially credit card space - if you don't start up with the backing of a major player your entire business hinges on bus-dev and exec relationships to convince the incumbents to let you play in the space.