This is obviously terrible, inexcusable behavior... However, I expected to see that SmartCar (which somehow is not a trademark violation against the BMW marque

This is obviously terrible, inexcusable behavior... However, I expected to see that SmartCar (which somehow is not a trademark violation against the BMW marque?) was a scrappy indie startup being violated by a company backed by serious institutional money. TL;DR; Smartcar is backed by NEA and A16Z. (Crunchbase says they have raised $12mm, which would likely put them comfortably in the top 1% of companies by capital raised.) This is a spat between two well-funded and well-backed companies. None of this is to excuse the behavior of the Israeli company, just recognizing that the violated company probably has access to more levers than most to fix this.