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Ask HN: How to sell SaaS to not so technical people?
It's relatively easier to sell to people hanging on Medium, hackernews, LinkedIn. But what about them who don't hang out there?
- PaulHoule 7y agoDepends on who your target market is. See how salesforce.com launched: https://www.businessinsider.com/marc-benioff-salesforcecom-chief-has-pulled-some-crazy-stunts-2012-3 https://www.businessinsider.com/marc-benioff-salesforcecom-c... Note that the "No Software" idea was compelling to non-technical people because if you run Salesforce you don't need to have a technical staff to run it.
- icedchai 7y agoThe whole Salesforce "No Software" thing is also a bit of an exaggeration. It sounds nice. But the reality is that many, many companies have dedicated Salesforce admins on staff, or outsource it to a third-party company.
- chatmasta 7y agoThat's funny. Am I crazy, or do I remember Salesforce being a self-hosted PHP app up until around 2011?
- adnanazadsg 7y agoThe key to selling to non-technical people is to speak in their language. This usually means that you should have deep domain expertise in the niche where you are selling the product. Also, make sure you can clearly articulate the problem you are addressing and how your solution tackles that. If you know your market well, you shouldn't need to convince them that the problem is real - they should be feeling it everyday. Your solution should be simple and fit into their existing workflows. And finally the pricing should be something that fits in their budget. If all of these are true (and they should be for your SaaS product to be successful) then the only challenge you should have is getting in front of your customers (ie. distribution) and not closing the sale.