From the article: >Such tools are already being marketed for use in hiring employees, for detecting shoppers’ moods and predicting criminal behavior. Surely,

From the article: >Such tools are already being marketed for use in hiring employees, for detecting shoppers’ moods and predicting criminal behavior. Surely, it's just a matter of time before we start gaming systems like this? You already have online reputation management for products and services. So how long is it before someone offers shaped online profiles for individuals as a service?