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Chevrolet bought out Daewoo, and in a stunning display of branding prowess[0], in the UK at least, the daewoo Matiz is now the Chevrolet Matiz. So that's a sma

Chevrolet bought out Daewoo, and in a stunning display of branding prowess[0], in the UK at least, the daewoo Matiz is now the Chevrolet Matiz. So that's a small 'American' car, small enough to be a Kei car According to this there's also Pontiac and Holden branding :sigh: [1] [0] when I think about Chevrolet, I think Chevvy V8s, 'Vettes, El Caminos, Camaros, big (1970s big) American pickups, and just general Americana, car culture, etc. NONE of those things are embodied in the Matiz. [1] https://en.m.wikipedia.org/wiki/Chevrolet_Spark https://en.m.wikipedia.org/wiki/Chevrolet_Spark

loolatrix 8y ago
> Chevrolet bought out Daewoo, and in a stunning display of branding prowess[0], in the UK at least, the daewoo Matiz is now the Chevrolet Matiz. > So that's a small 'American' car, small enough to be a Kei car Nope, that's history for some years now. Chevrolet decided late 2013 to cut the mentioned small car business with former Daewoo in Europe and leave this field to their older (and now also sold) brands Opel and Vauxhall. The only Chevrolets now sold in Europe are their so called "Iconic Cars" Camaro and Corvette.
- benj111 8y ago
  Check the Wikipedia page I linked to, it's still being made, so if they wanted to they could ship them to Japan. If your objection is to my use of the present tense, maybe? The Daewoo Matiz is no more, and is now currently known as the Chevrolet Matiz? I'm starting to talk myself out if it now though :) I did try and send them a bill for my armchair strategising back when the change was announced, they never got back to me though.....
  - kalleboo 8y ago
    The only thing harder to sell in Japan than an American car is a Korean car.
kijin 8y ago
In order to qualify as a Kei car in Japan, a vehicle must have a maximum displacement of 660cc and a maximum length of 3.4m. The current-generation Chevrolet Matiz/Spark meets neither condition. South Korea, where the Matiz originated, has its own rules for gyeongcha (same meaning as Kei car) that allow cars up to 1000cc and 3.6m. The Matiz/Spark was designed for these rules, not the much stricter Japanese rules.

loolatrix 8y ago

> Chevrolet bought out Daewoo, and in a stunning display of branding prowess[0], in the UK at least, the daewoo Matiz is now the Chevrolet Matiz. > So that's a small 'American' car, small enough to be a Kei car Nope, that's history for some years now. Chevrolet decided late 2013 to cut the mentioned small car business with former Daewoo in Europe and leave this field to their older (and now also sold) brands Opel and Vauxhall. The only Chevrolets now sold in Europe are their so called "Iconic Cars" Camaro and Corvette.

benj111 8y ago
Check the Wikipedia page I linked to, it's still being made, so if they wanted to they could ship them to Japan. If your objection is to my use of the present tense, maybe? The Daewoo Matiz is no more, and is now currently known as the Chevrolet Matiz? I'm starting to talk myself out if it now though :) I did try and send them a bill for my armchair strategising back when the change was announced, they never got back to me though.....
- kalleboo 8y ago
  The only thing harder to sell in Japan than an American car is a Korean car.

kijin 8y ago

In order to qualify as a Kei car in Japan, a vehicle must have a maximum displacement of 660cc and a maximum length of 3.4m. The current-generation Chevrolet Matiz/Spark meets neither condition. South Korea, where the Matiz originated, has its own rules for gyeongcha (same meaning as Kei car) that allow cars up to 1000cc and 3.6m. The Matiz/Spark was designed for these rules, not the much stricter Japanese rules.