I think it's very similar to how Trello made an impact in their segment. After a point, simplicity is what literally what people want. You can check the custome

I think it's very similar to how Trello made an impact in their segment. After a point, simplicity is what literally what people want. You can check the customer acquisition page of WebEx and Zoom and you'd know the difference of how easy it's for someone to get started with Zoom and set up a webinar or video conference.