Is it just me, or do these web articles written in plain <p> and <h*> tags just have some magical command over your attention as carrying some authority, like t

Is it just me, or do these web articles written in plain <p> and <h*> tags just have some magical command over your attention as carrying some authority, like the author is so focused on his content that he doesn't a single mental cycle to waste on any more than the bare minimum UI to convey it?