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Leica distancing itself from the ad isn't a good look. The company is not very relevant for actual "working" photographers today (I use one, but tellingly phot
by frostburg 8y ago
Leica distancing itself from the ad isn't a good look.
The company is not very relevant for actual "working" photographers today (I use one, but tellingly photography isn't a real job for me), but it once was and at the time they stood up to their own homegrown totalitarian regime by helping jews escape Germany disguised as transferring employees.
- jessedhillon 8y agoThe ad itself is supposed to be a tribute to photo journalists, highlighting the risks they're prepared to take in pursuit of the truth. I can hardly capture in words how incongruent Leica's actions are with their message.
- deleted 8y ago[deleted]
- GuiA 8y agoLike many “classic” camera companies (Polaroid, Voigtländer, etc), “Leica” today is a name controlled by various holding entities and private equity firms. While it might bear the same name, it has very little in common with the original company (the one that saved the lives of hundreds of Jewish employees).
- frostburg 8y agoThis is not actually true. I mean, it's not under the ownership of the Leitz family, but it's basically steered around by Kaufmann and is more or less in continuity with its past (to the point that they moved back to Wetzlar). Voigtlander is a brandname used by Cosina.