I have argued that one regulatory outcome over Google could be the open release of their index - and even their database of "if you searched for X and clicked t

I have argued that one regulatory outcome over Google could be the open release of their index - and even their database of "if you searched for X and clicked the top link then came back five seconds later we can infer the top link is not good for X" And yes I know that's pretty much all of Google. It's just that it's hard to get away from the idea that an index of web pages is anything other than the property of the people who created each web page and the links on it. And it's not such a big leap to argue that data that is generated by my behaviour is actually my data. (if is likely to be personally identifying data - or perhaps a different term like personally deanonimisable) I do agree with the general direction of GDPR - but I honestly think the digital trail we leave is a different class of problem that needs different classes of legal concepts to work with. I think digital data is a form of intellectual property that I create just by moving in the digital realm. And if you have to pay me to use my data to sell me ads, you will likely stop.