The sampler link from the (?) in the customizing UI is broken. Have you tracked how many people ordered the sampler and than also ordered a real one after that

The sampler link from the (?) in the customizing UI is broken. Have you tracked how many people ordered the sampler and than also ordered a real one after that? I don't want to bother with the customize UI too much so I think you can do two things: 1. push the sampler as the main tool to find out what fits (so have it as the primary sales target) 2. make it easy to order what you like on a sample. In general the wizard could be easier by doing: - a step by step guide 1. choose pattern (only one possible, maybe link to the old UI for "experts") 2. choose distance 3. choose color (maybe go with a nice color picker directly) 4. done or tweak expert settings (with bug UI) - and always showing roughly original size-zoom and full page edit: and I agreed shipping, general pricing and payment methods would be great upfront. And for the paper + cart steps: Keep it consistent, I accidentally skipped to the empty basked instead of putting something in the basket. I'd even make those steps part of the step-by-step guide I suggested instead of the current hierarchy.