7 ms·

I think this is a fascinating project, but I have to ask. How do you get your foot in the door with consumers? I'd feel a bit sketched out if someone showed up

by Sileni 7y ago

I think this is a fascinating project, but I have to ask. How do you get your foot in the door with consumers? I'd feel a bit sketched out if someone showed up and just asked to follow me around for a while. What's the incentive?

sharkweek 7y ago
I have done a lot of consumer research for a previous job - I honestly think if you give someone an ear to talk to about almost anything a lot of people will do it. With that being said, you might get a handful of, "no, absolutely not that's creepy" responses to the request, but if you ask enough people someone will say yes and be excited about it.
- rayraegah 7y ago
  This is absolutely true. I also ask my clients for customer contact information and reach out to them until I have enough subjects. Do not be discouraged by the no’s. Starting with friends and network is an option. It also helps if you have a code of conduct/governance documentation for them to read and understand how their data is gathered and used. I usually send a copy of all data to my subjects with a thank you letter and how it helped (with a gift card).
rayraegah 7y ago
Getting started was (really) hard. There are agencies out there who enable the connection between the researcher and consumers for a fee. These agencies usually have a directory of people who volunteer for this type of research work. It also helps to build a network, for starters I partner-up with many prominent content producers on YouTube and Twitter and pay them a small fee for introductions. I also pay the people I study on the field (but not always, some are happy to help once they understand what it's for). A lot say no, but you only need a few yes. It's about drawing insights from a small set of data.
exolymph 7y ago
People like attention, especially if you care about what they're saying and take their needs and frustrations seriously.

by Sileni 7y ago

sharkweek 7y ago

I have done a lot of consumer research for a previous job - I honestly think if you give someone an ear to talk to about almost anything a lot of people will do it. With that being said, you might get a handful of, "no, absolutely not that's creepy" responses to the request, but if you ask enough people someone will say yes and be excited about it.

rayraegah 7y ago
This is absolutely true. I also ask my clients for customer contact information and reach out to them until I have enough subjects. Do not be discouraged by the no’s. Starting with friends and network is an option. It also helps if you have a code of conduct/governance documentation for them to read and understand how their data is gathered and used. I usually send a copy of all data to my subjects with a thank you letter and how it helped (with a gift card).

rayraegah 7y ago

Getting started was (really) hard. There are agencies out there who enable the connection between the researcher and consumers for a fee. These agencies usually have a directory of people who volunteer for this type of research work. It also helps to build a network, for starters I partner-up with many prominent content producers on YouTube and Twitter and pay them a small fee for introductions. I also pay the people I study on the field (but not always, some are happy to help once they understand what it's for). A lot say no, but you only need a few yes. It's about drawing insights from a small set of data.

exolymph 7y ago

People like attention, especially if you care about what they're saying and take their needs and frustrations seriously.