> And I have found that presenting such views to less informed friends makes them more motivated to take action and limit their consumption rather than the doom

> And I have found that presenting such views to less informed friends makes them more motivated to take action and limit their consumption rather than the doom and gloom perspective. I dunno. I for one is getting a little tired of all these optimistic endings. It almost sounds like - hey, nothing to worry about, the problem will solve itself. Renewables are getting cheaper and if you just skip one day a week of eating meat then everything will be just fine. And then you look at the PPM chart and it just keeps going up. Social science is saying that scaring people doesn't work and I don't understand why. Don't we have the loss aversion? [0] [0] https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion