If you look at any of their products (might be hard to do actually) the focus was metaprogramming as a paradigm and building tools to create basically DSLs for

If you look at any of their products (might be hard to do actually) the focus was metaprogramming as a paradigm and building tools to create basically DSLs for various domains which allowed more or less what you're talking about, all of which were interpreted to a sort of universal meta-language and all of which could be projected from that representation into any of its other forms. Pretty cool stuff, or at least it had the potential to be.