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Because the content clearly isn't designed to add value. It just gets in the way of what people are actually looking for. Then there is the use to which the
by grovulent 16y ago
Because the content clearly isn't designed to add value. It just gets in the way of what people are actually looking for. Then there is the use to which these sites are put - which is explained in the article - to extort legitimate websites that do try to add value.
- duskwuff 16y agoThe content on those sites is also frequently scraped from other, more legitimate sites. Next time you see a Wordpress spamblog, try doing a (quoted) Google search for some of the post content. Another tactic I've seen, simpler than the one described in the linked article, has simply been to link to a target site from all of the SEOer's content-scraping blogs. The core principle of what makes this all black-hat SEO is the same, though: they're building sites with the intent to manipulate search engine rankings, rather than sites which anyone would want to visit.
- grovulent 16y agoTrue - this one wasn't though. It was content created by cheap labour. Scraped websites are less of a concern because they are easier to detect algorithmically. Mind you Google doesn't seem to have entirely solved this problem either.