I just try to imagine it in other contexts. "Well, your construction firm is well-established and routinely delivers projects on time and under budget, but for

I just try to imagine it in other contexts. "Well, your construction firm is well-established and routinely delivers projects on time and under budget, but for this job, we need to know that you believe in our mission -- that deeply impacts your ability to frame walls and pour concrete!" Why can't I just be a professional tradesman?