An incredible achievement matched only by literally every other employer, and requiring the level of emotional investment immediately supplied by any employee w

An incredible achievement matched only by literally every other employer, and requiring the level of emotional investment immediately supplied by any employee with recurring rent/mortgage payments. In other words, "get over yourselves, you're not curing cancer". If you need employees to "care", because the company supports their livelihood - don't worry, they already do. If you need them to "care" more than that, you need a better justification.