your A/B tests can also be lying to you. just because a test is giving you a result of doubling down on a particular feature, it doesn't mean you should. now

your A/B tests can also be lying to you. just because a test is giving you a result of doubling down on a particular feature, it doesn't mean you should. now of course, if you just need the clicks so that you sell to the greater fool, by all means boost that engagement sister!