He needs to turn this into a positive narrative. The Germans have an aphorism: "Stubbornness is the energy of fools." He should reframe this as a persevering fo

He needs to turn this into a positive narrative. The Germans have an aphorism: "Stubbornness is the energy of fools." He should reframe this as a persevering focus on his prospect's needs. Sam Walton suggested an approach Rand might consider in his ten rules for building a successful business: Rule 10: Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you’re headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long. I blogged about this in http://www.skmurphy.com/blog/2008/02/01/focus-on-your-prospects-pain-not-the-brilliance-of-your-product-idea/ http://www.skmurphy.com/blog/2008/02/01/focus-on-your-prospe...