Or, you can make this "floor tracking" so difficult and circumventable that people start to question it and decide that new pair of shiny shoes doesn't deserve

Or, you can make this "floor tracking" so difficult and circumventable that people start to question it and decide that new pair of shiny shoes doesn't deserve the added hassle of walking in them. There's that producer of floors that stands against these forms of tracking and says "go to the stores that buy from us, they won't track you!" So this benefits the stores that but from them, the floor maker and the store's patrons. But this analogy broke down pretty soon this way, didn't it?