My uneducated opinion is that this is very tough to accomplish, and if you guys pull it off you will have built a great company. It seems you guys are in the pr

My uneducated opinion is that this is very tough to accomplish, and if you guys pull it off you will have built a great company. It seems you guys are in the preventive healthcare business. On friends: I doubt friends are helpful here, unless they are friends I see daily and take/compare actions with. Plus if I drop they will just support my new decision, or they may not even notice. I am sure you guys will figure something out here. On rewards: Providing currency is a great idea("lower insurance premiums..."), but just knowing I am taking care of my body is a greater motivator than saving "15% on my car insurance", I mean my health insurance. On product: It's nice that I move you, but really I want to move ME. Ideally I would want ImoveMe to be a product where I can have my health-related goals, then it will help monitor them. Better than connecting with my friends on FB, I would rather connect with people who have similar goals then compare progress. A friend who does not jog cannot motivate me enough to wake up at 6 AM and go for a run. On product 2: Challenge your Twitter and Facebook friends to small bursts of exercise. . Well you know what, why can't IMyou (or me) challenge me? If I tell you my goal is to loose weight, then be fun and turn this into a game. SMS me random burts of exercise to do, or email it to me in the AM, and once a week send me my diet plan. I can SMS back "DONE" then you can give me points, I guess. I cannot afford a personal trainer, but you know what, reading instructions is just ok. Plus it's a game. This game is my boss and tells me what to do. If I fail to text back DONE after x times, sign me off the service and ask me to come back when I am serious. Again, this is my uneducated opinion about a business I have looked at only for a few moments. That being said, I watch the CEO interview on TC and she seemed hella-passionate, so I am confident she will solve this issue for all of us.