A 'moat' simply refers to the ability of certain firms (over the long-term) to sustain or increase profitability and/or market share within a given industry. Fo

A 'moat' simply refers to the ability of certain firms (over the long-term) to sustain or increase profitability and/or market share within a given industry. For most firms, profit and market share erode over the long-term. The discussion of light vs dark patterns in this thread is more confusing than clarifying. Moats come in all shapes and sizes because a moat can pretty much be anything that satisfies the definition above; which doesn't preclude moats from frequently being of a certain kind(s).