> 7% increase represents an increase in the number of students/parents purchasing tickets to our events. (It's not like they're spending more individually, but

> 7% increase represents an increase in the number of students/parents purchasing tickets to our events. (It's not like they're spending more individually, but more people have been willing to give us money.) We got that part, but correlation doesn't always imply causation. Maybe that change was seasonal or just plain old growth not accounted for in your 7%?