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Depends. If you don't get the "whole enterprise" the part of the enterprise you got could be easily lost because of a top down "everybody is going to use X" or
by dsfyu404ed 8y ago
Depends. If you don't get the "whole enterprise" the part of the enterprise you got could be easily lost because of a top down "everybody is going to use X" or "why do we have Y different vendors for Z?" type of situations.
- fasteddie 8y agoSure, but that's factored into LTV calculations. If the average customer lasts 5 years before they churn because "Everyone is using X", then you get 5 years of recurring rev off that marketing spend.