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Those enterprises are re “-occurring revenue, so I am sure their LTVs are factored in with the spend.
by ec109685 8y ago
Those enterprises are re “-occurring revenue, so I am sure their LTVs are factored in with the spend.
- dsfyu404ed 8y agoDepends. If you don't get the "whole enterprise" the part of the enterprise you got could be easily lost because of a top down "everybody is going to use X" or "why do we have Y different vendors for Z?" type of situations.
- fasteddie 8y agoSure, but that's factored into LTV calculations. If the average customer lasts 5 years before they churn because "Everyone is using X", then you get 5 years of recurring rev off that marketing spend.
- merreborn 8y agoAnd their biggest enterprise customers are paying fastly at least 6 figures annually