Apple's core strength has been product design sensibility. Their ability to exploit lock-in, to market well, to build an ecosystem have all derived from that o

Apple's core strength has been product design sensibility. Their ability to exploit lock-in, to market well, to build an ecosystem have all derived from that original strength. > But they have a lot of people thinking about ecosystems, lock-in, marketing and other "MBA" concepts. People need to think about creating something of value that people want to use before they worry about locking them into an ecosystem.