> Certainly any company that might prioritize safety (as in the case of a people-carrier) or some other non financial focus may not be as attractive to investor

> Certainly any company that might prioritize safety (as in the case of a people-carrier) or some other non financial focus may not be as attractive to investors, in some cases - particularly where human life is concerned - maybe that's ok. This reminds me of the Takata air bag recall. If your product is a life saving device, margins should not be the highest priority.