Rather than try to apply our existing laws in novel ways to protect consumers against predatory data collection and bad behavior from entities that we couldn't

Rather than try to apply our existing laws in novel ways to protect consumers against predatory data collection and bad behavior from entities that we couldn't have imagined when those laws were originally written we really need new laws and regulations specially targeting these new beasts. It's long overdue that our legal system catch up with the internet and the abuses it has allowed.