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It doesn't sound like your implication is that OKCupid doesn't know what the market wants. I think we can assume that OKCupid is following the market in doing
by metalliqaz 8y ago
It doesn't sound like your implication is that OKCupid doesn't know what the market wants. I think we can assume that OKCupid is following the market in doing what you describe. In other words, giving online daters what they want... or at least attracting the kinds of online daters that earn them money.
Perhaps the kinds of online daters that aren't superficial attention-seekers don't end up earning very much money for the companies.
- outsidetheparty 8y agoI think this is exactly it: the big problem with dating apps is that every time the product succeeds, they lose two customers. The better the product, the lower your user retention rate. Tinder-style hookup apps don't have this problem, at least to the same degree.
- blackflame7000 8y agoThere’s always people falling in and out of love or new people waiting to find their match. I don’t think it’s a resource limit but rather a how do I get more people to use it to replenish the ones who left. Even couples have single friends that they try to set up, maybe a feature to aid in finding a 4th wheel
- ben_w 8y agoThe difference between what dating sites want and what their users want occurred to me a few years ago. Users (well, people like me, I’m not necessarily representative) want a good long-term match. Sites want users to keep coming back, which means relationships that fail before the site deletes your data.
- skocznymroczny 8y agoPerhaps, but if I wanted OKC to be like Tinder, I'd just use Tinder.