The advertisers won't wise up. Look how much money Google makes with shitty PPC campaigns people haven't set up properly. The main point I took away was this

The advertisers won't wise up. Look how much money Google makes with shitty PPC campaigns people haven't set up properly. The main point I took away was this is replacing TV eyeballs, so what is to stop him from creating his own ad network for his game only. This is like having a prime-time tv show and the ability to do ANYTHING advertising-wise to it, in real time.