While I agree to some degree, this view is also defeatist IMO. To me it says that we should give up trying to reverse the current trend around tracking / ads et

While I agree to some degree, this view is also defeatist IMO. To me it says that we should give up trying to reverse the current trend around tracking / ads etc just because it is already being done. We need to start somewhere and any project that gets a lot of attention is a good way to show/teach non-tech people about privacy issues. Its a long road ahead, but just like with other big issues (coal, oil, lead paint, radiation etc), we need regulation. However, just like with some of the issues i mentioned, even with regulation its an ongoing battle, and it can take 50+ years to undo damage that some companies have done.