I agree, we should be spending money with companies that have aligned their interests with ours, and refraining from spending money with companies that haven't

I agree, we should be spending money with companies that have aligned their interests with ours, and refraining from spending money with companies that haven't aligned with our interests. However, there's a problem with free services. Internet was largely free in the past and now it's still largely free - but now users are the product themselves. Interests are no longer aligned.