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Let's assume that they knew this was a half baked product. Not a "first edition" product like the first iPhone, but a rushed, half baked product, released with
by reallymental 7y ago
Let's assume that they knew this was a half baked product.
Not a "first edition" product like the first iPhone, but a rushed, half baked product, released without consideration of sales but just for being the first in the market for this niche.
Given this assumption, why would you give it to reviewers at all ? Remember "Vertu" ? They were the Ferrari of phones during the Blackberry era and were _shit_. I got my hands on them as a kid and was astonished how bad they were compared to my dad's cheap simple Blackberry. There's a reason why they were not reviewed widely, or positively by a large margin.
Why not just do the same thing? Don't be daft and give it to the hands of reviewers who have twitter on their fingertips and will tell everyone about every single flaw about your device, when you know your device has flaws.
Give it to the CEOs/Sports personalities, and let them flash it around for a few days/events, and cover up the flaws in the second edition. If it breaks on their hands, they certainly won't care to advertise that fact, they'll just get another phone.
If they actually thought they had finished this product, well... SSNLF is going to notice a strong presence of gravity for the next few days.
- NLips 7y agoVertus were always intended as ostentatious, bling products, rather than fantastic phones. They were mid-range models covered in gold and diamonds etc. A Ferrari is meant to be ostentatious _and_ a great car (not withstanding pratcicality or cost).
- okket 7y ago-
- lm28469 7y agoIt won't transport your luggages but it'll transport your soul. /s
- saiya-jin 7y agoA great car can be a car that simply puts a smile on your face due to sheer engagement and fun of driving it. It stirs your passions. And Ferrari here delivers. Practicality, costs etc. doesn't enter the equation at all.
- JohnFen 7y agoThat's an odd metric, as it would only apply to people who love cars rather than people who use cars for practical purposes. I don't think I've ever driven or ridden in a car that actually put a smile on my face (and I've ridden in several very high-end cars, including Ferraris). But that's to be expected, as I'm not a car guy.
- Aaargh20318 7y ago> Vertus were always intended as ostentatious, bling products, rather than fantastic phones. They were mid-range models covered in gold and diamonds etc. I never understood this. If you're going to make a ridiculously expensive phone by taking an existing model and covering it in gold and diamonds, then why not start out with a high-end model ? It's not going to have any significant impact on the price anyway.
- umvi 7y agoProbably same reason Dell's high end XPS laptops use low end absolute crap stock parts on the inside (no name Wifi/SSD cards) - to maximize margins as much as possible?
- FussyZeus 7y ago^ Bingo. People who buy a Vertu aren't buying it to use it, they're buying it to say they have one. Could have the guts of a Nokia tracfone, wouldn't matter. The guts aren't the important part.
- paulmd 7y ago> A Ferrari is meant to be ostentatious _and_ a great car (not withstanding pratcicality or cost). Absolutely not. Ferraris are renowned for being shop queens/needing absurdly frequent servicing, which probably needs to be done at an official dealership. Also, often you need to remove the motor to do basic service (the car is designed for this). eg see discussions in this thread: https://www.reddit.com/r/Justrolledintotheshop/comments/ba3rzp/its_got_a_ferrari_motor_and_awd/ https://www.reddit.com/r/Justrolledintotheshop/comments/ba3r... Maybe a better example would have been Leica or something, which at least are very nicely engineered cameras and can run for more than a few months without a dealer service.
- FussyZeus 7y agoI mean if you own a Ferrari and it doesn't need frequent servicing, I'd question why the hell you bought the thing if you didn't intend to drive it as it's designed to be driven.
- mveety 7y agoBecause most people aren’t car people and buy it to brag to their friends or so. It’s more important that they look cool. Also, to be fair, it’s not a big deal to remove the engine and it makes a lot of work much easier.
- londons_explore 7y agoMost people who buy a Ferrari have a couple of other supercars and a garage and mechanic on staff. The frequent servicing doesn't bother them.
- jacquesm 7y agoThe bulk of the 'supercars' for sale here in NL has absurdly low mileage compared to their age.
- semi-extrinsic 7y ago
- kurtisc 7y ago>They were the Ferrari of phones >There's a reason why they were not reviewed widely Coincidentally, Ferrari also play dishonest games with reviewers: https://jalopnik.com/how-ferrari-spins-5760248 https://jalopnik.com/how-ferrari-spins-5760248
- mi100hael 7y agoYou could just leave it at > Ferrari also play dishonest https://jalopnik.com/ferrari-admits-to-knowingly-allowing-dealers-to-change-1823368905 https://jalopnik.com/ferrari-admits-to-knowingly-allowing-de...
- LifeLiverTransp 7y agoMachine industry standard parts with ones own - slightly diffrent size and tolerance and sell them for $Orgprice * 10 ?
- mhh__ 7y agoChris Harris (author of the linked article) was also banned from reviewing Lambo's too
- londons_explore 7y agoIt's not only Ferrari. Across the car industry, reviewers are typically given the highest performing and best examples that come off the production line. There is a surprising amount of variability between 'identical' cars.
- jayd16 7y agoWhats the point of being secretive and ruining your reputation by pretending this is a daily driver? This is a status symbol phone. The price point makes that obvious. If it breaks all the time, all the better. It shows you don't care about a disposable $2k.
- gcbw2 7y agoOr pay it to be a movie prop. I got a rare pre-production version of the matrix nokia phone, to test our WAP sites. Our model would shoot the auto-slider cover on every time we pressed the release button. The cover would fly so well we ended up incorporating the phone into the nerf office wars.
- wodenokoto 7y agoVertu weren't really shit. They were just outdated Nokia phones wrapped in gold.