This is interesting, but it probably works the opposite way. Twitter et al makes celebrities out of people who seek moral outrage. In this way they overplay the

This is interesting, but it probably works the opposite way. Twitter et al makes celebrities out of people who seek moral outrage. In this way they overplay their righteousness, but the effect is exactly the same as amplifying the offending message itself: more ad revenue. Interesting hack of our society’s moral norms. I’m not saying it’s wrong to be offended, but if you are, somebody’s probably getting paid for it.