The Eugene Schwartz book is awesome, unfortunately it's out of print. But you can go down to your public library and pick it up if you don't want to buy a used

The Eugene Schwartz book is awesome, unfortunately it's out of print. But you can go down to your public library and pick it up if you don't want to buy a used copy for $200. If they don't have it, and you are in a metropolitan area, they can send it out from another branch or a University library. Well worth the effort imho.