capitalism and greed renders the costs of goods and services. If an establishment wants to charge more because rich people are shopping, so be it. You don't nec

capitalism and greed renders the costs of goods and services. If an establishment wants to charge more because rich people are shopping, so be it. You don't necessarily have to, however. There's the option (hopefully given the opportunity) to expand and maintain the price. Alternatively, you can offer a lower tier of product or service at lower cost. I appreciate supply and demand, but no one forces you to raise your prices as demand increases. Many cultures choose not to accommodate increased demand, just to keep the quality as it was, for the set supply they've always accepted. How is it Amazon's issue?