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Why isn’t Verified by Visa mandatory everywhere? Isn’t that enough?
by andy_ppp 8y ago
Why isn’t Verified by Visa mandatory everywhere? Isn’t that enough?
- pbreit 8y agoBecause it would decimate checkout conversion to save a few basis points in fraud losses.
- deleted 8y ago[deleted]
- statictype 8y agoIs there any data on how much conversion rates drops when it's used?
- riteshpatel 8y agoIt depends on the region but it can be as high as 30% from what I've read
- TazeTSchnitzel 8y agoVerified by Visa with an appropriate implementation is one way to fulfill the requirement for Strong Customer Authentication. All Visa cards in the EEA will have to either implement Verified by Visa in a compliant way, or use some other method such as a randomised CVC you can find out via a mobile app.
- thelittleone 8y agoSMS 2FA sucks for those who travel to other countries and switch SIMs to avoid data roaming costs. One bank I work with had an interesting solution. If you have their mobile banking app open (authenticated) when you get the verified by visa page, you simply click submit (enter no SMS) and it goes through.