I think independent consumer reviews are a very valuable service to the (shopping) community and, yup, to humanity. It seems contradictory to collate "shopping"

I think independent consumer reviews are a very valuable service to the (shopping) community and, yup, to humanity. It seems contradictory to collate "shopping" and "community", but in general people do spend a lot of time and, duh, money shopping to improve their lives. Counting on peers to help you shop, what you shop for, how safe and reliable the product is ("Could this toy hurt my kid?", "Is this tattoo remover safe?") are not to be taken lightly. Online product/services reviews are a huge milestone on how we interact with the world around us. It even causes me anxiety to try a restaurant without having checked it online for reviews... Any effort on how we can better correlate opinion and experience is not just helping "billionaires" here. It's helping everyone who want some feedback to help cut through flaky, moronic marketing that we are bombarded with on a daily basis.