I'm sure their products are great, but what kind of hubris and/or complete lack of historical perspective do you have to have to write this with a straight face

I'm sure their products are great, but what kind of hubris and/or complete lack of historical perspective do you have to have to write this with a straight face: "Twelve years ago we introduced Coda, the world’s first web development editor. It put the tools you needed to make a web page together in one app, and nobody had ever done that before."