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Consumers will pay for reviews they believe are truthful, like Consumer Reports. But it's far more lucrative for sellers to pay for fake reviews, e.g. celebrit
by SquishyPanda23 8y ago
Consumers will pay for reviews they believe are truthful, like Consumer Reports.
But it's far more lucrative for sellers to pay for fake reviews, e.g. celebrity endporsements, magazine articles, youtube videos etc.
So much content out there is just lying about products for sale that I think a for-profit model for honest reviews will inevitably decide to open itself up to fake reviews or paid content. The pressure to do so is just to great and the rewards are hard to turn down.
- danieltillett 8y agoAre you sure consumers will actually pay? Assuming Consumer Reports is truthful, what percentage of consumers actually pay for it? My solution actually can't be opened to fake reviews, but it is expensive and I haven't been able to find a work around for that. Unfortunately quality costs.
- bradleyjg 8y agoLooks like about 1%[1]. If that's not a big enough business opportunity for you ¯\_(ツ)_/¯ [1]https://en.wikipedia.org/wiki/Consumer_Reports https://en.wikipedia.org/wiki/Consumer_Reports (see circulation in sidebar)
- danieltillett 8y agoWhat is not encouraging is the collapse in their subsciber base with an average age of 65.