See: Google Fiber. When they started rolling it out, ISPs were folding themselves backwards trying to convince people not to switch. Anecdotal, but I remember

See: Google Fiber. When they started rolling it out, ISPs were folding themselves backwards trying to convince people not to switch. Anecdotal, but I remember someone on Reddit from Kansas City mentioning that Time Warner had offered them something silly like 100M/10M down/up for more money than the incoming Google Fiber was going to be (for 1Gbps synchronous). I have no idea what the situation is like now, but I'd imagine it's gotten better. They aren't going to sit around wasting money when infinitely better tech is knocking on their front door.