If they need to lose 30-40 pounds (or more) that might not happen in the 1 year time frame. And don't bother replying and telling me you lost that much weight

If they need to lose 30-40 pounds (or more) that might not happen in the 1 year time frame. And don't bother replying and telling me you lost that much weight in less time, I am aware that can be done, but not by small tweaks which these incentives normally give.