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The ranking part is nonsense; AMP has never affected organic scores. However the "amp carousel" was real, and had SEO implications. I'm not sure if it still e

• playpause 7y ago
  > AMP has never affected organic scores Are you sure? It seems to me that AMP pages totally dominate the results. And Google explicitly says they consider performance, which means they have come up with some metrics they consider to represent performance, one of which could effectively be "is it AMP?". AMP pages do have automatic performance advantages: Google often prefetches the content before you've tapped it, and they render the content inline instead of navigating you to it.
  • SquareWheel 7y ago
    Yes, I'm pretty sure. Google has been explicit about that fact. I'd also argue they've been somewhat disingenuous by only focusing on organics and ignoring the carousal though. As for their metrics on page speed, they've had objective measurements for some time. Lighthouse is their go-to solution now for measuring a website's speed. As for AMP's ability to be pre-fetched and rendered, this benefit doesn't show in Lighthouse and only from search. For that reason I would bet it isn't included as a ranking factor either. But of course that's the "secret sauce", so we can only go off of their word.
    • JohnFen 7y ago
      > Google has been explicit about that fact. I don't think that Google's word can be trusted. They may be correct, but they may not be. Evidence either way would be welcome.