These are jump the shark moments for companies, they usually have insightful opinions, but execution and the essential details lack. The other alternative: we

These are jump the shark moments for companies, they usually have insightful opinions, but execution and the essential details lack. The other alternative: we all stop using Twitter. There's simply no need for it. Maybe there should be a 'journalist Twitter feed' that journos can comment and post on, but with no comments. So we get the live action, but not the clutter. All pop culture and political tweeting is rubbish.