This was a shockingly thorough piece, with great insider knowledge. But the writer made bizarre editorializations randomly throughout the piece, calling Faceboo

This was a shockingly thorough piece, with great insider knowledge. But the writer made bizarre editorializations randomly throughout the piece, calling Facebook (one of the most profitable companies in the world) a knight hopping on one leg -- not exactly a believable comparison. Continuous pot shots were taken throughout the piece randomly that came off as petty rather than insightful -- including implicating that Facebook had targeted Wired to reduce traffic in retaliation for a story. Its an exciting story, with the worst mix of highly accurate storytelling and extremely slanted weasel words at key moments. Not much different than the mis-information campaigns facebook was accused of promoting.