4 ms·

Why can’t a network have self moderation at a global and local level? Reddit does this to an extent, with each community having its own separate moderation and

by bhl 8y ago

Why can’t a network have self moderation at a global and local level? Reddit does this to an extent, with each community having its own separate moderation and culture, and the front page which is curated from a list of communities. The trick is have a moderation bottleneck, the curation, between the local and global stages.

dman 8y ago
Because as a CEO you dont want to wake up every day to headlines that you are profiting off exploitation of children / nazis / hatecrimes. A probabilistic filter of best effort moderation does not cut it from a CEOs point of view. The world at large and the media makes a huge hue and cry (often for justifiable reasons) when objectionable hateful content is found on a large network. If you are a CEO you want to bring the possibility of that down to zero. The only way to do that is via dealing with large established players with whom you have signed contracts. Reddit does get this right more than most other places but there are parts of Reddit that Jack might not want to defend in front of Congress. In fact more than Congress, there is an even bigger constituency - advertisers like Kelloggs, Disney, Cadburys. These tier1 brands want a family friendly image and dont want their content shown next to anything possible objectionable. Jacks job is to reassure Disney that their ad will never run next to a tweet that propagates hate crime. How does Jack give this guarantee?
- tomjen3 8y ago
  >These tier1 brands want a family friendly image and dont want their content shown next to anything possible objectionable. The solution here is to go places they normally advertise and astro-turf groups that "object" to whatever they are already advertised near. They will have to learn that no matter what you do, somebody will be upset.

4 ms·

Why can’t a network have self moderation at a global and local level? Reddit does this to an extent, with each community having its own separate moderation and

by bhl 8y ago

dman 8y ago
Because as a CEO you dont want to wake up every day to headlines that you are profiting off exploitation of children / nazis / hatecrimes. A probabilistic filter of best effort moderation does not cut it from a CEOs point of view. The world at large and the media makes a huge hue and cry (often for justifiable reasons) when objectionable hateful content is found on a large network. If you are a CEO you want to bring the possibility of that down to zero. The only way to do that is via dealing with large established players with whom you have signed contracts. Reddit does get this right more than most other places but there are parts of Reddit that Jack might not want to defend in front of Congress. In fact more than Congress, there is an even bigger constituency - advertisers like Kelloggs, Disney, Cadburys. These tier1 brands want a family friendly image and dont want their content shown next to anything possible objectionable. Jacks job is to reassure Disney that their ad will never run next to a tweet that propagates hate crime. How does Jack give this guarantee?
- tomjen3 8y ago
  >These tier1 brands want a family friendly image and dont want their content shown next to anything possible objectionable. The solution here is to go places they normally advertise and astro-turf groups that "object" to whatever they are already advertised near. They will have to learn that no matter what you do, somebody will be upset.