Hasn't been the case this generation from what I remember. Brief google search gives me: https://www.extremetech.com/gaming/251038-theres-no-profit-margin-micr

Hasn't been the case this generation from what I remember. Brief google search gives me: https://www.extremetech.com/gaming/251038-theres-no-profit-margin-microsoft-xbox-one-x https://www.extremetech.com/gaming/251038-theres-no-profit-m... https://attackofthefanboy.com/news/microsoft-small-profit-margin-xbox-hardware/ https://attackofthefanboy.com/news/microsoft-small-profit-ma... https://www.forbes.com/sites/timworstall/2013/11/20/at-399-retail-sure-sonys-making-a-loss-on-a-ps-4-that-costs-381-to-build/#18a1b4d7776b https://www.forbes.com/sites/timworstall/2013/11/20/at-399-r... Seems like Sony was the only one selling at a slight loss (compared to the PS3's heavy 200+ USD loss per unit) and it's most likely improved for everybody since.