Very well put, if depressingly so! > easily convince the accounts they're more efficient than indiscriminate advertising via TV and other channels where you ca

Very well put, if depressingly so! > easily convince the accounts they're more efficient than indiscriminate advertising via TV and other channels where you can't profile the customer Does anyone know of any studies here? That is: is there demonstrably better return on "personalised" ads vs. contextualised? I don't expect Google/Facebook would publish anything other than support for the former. I'd love to think there was some evidence to suggest they're selling snake oil. That may be wishful thinking, but worth asking anyway.