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You can't choose because your choice is expensive for the business. The famous saying by Wanamaker is exactly about that: you can waste less money by targeting
by dvfjsdhgfv 8y ago
You can't choose because your choice is expensive for the business. The famous saying by Wanamaker is exactly about that: you can waste less money by targeting people potentially interesting in the ads. This is the strength of Google, FB and the rest: they can funnel the money where they're more likely to generate more money and easily convince the accounts they're more efficient than indiscriminate advertising via TV and other channels where you can't profile the customer. You, a disobedient citizen, are just an obstacle in this scheme. This is one big reason any revolution in this area is extremely unlikely to happen.
- spinningslate 8y agoVery well put, if depressingly so! > easily convince the accounts they're more efficient than indiscriminate advertising via TV and other channels where you can't profile the customer Does anyone know of any studies here? That is: is there demonstrably better return on "personalised" ads vs. contextualised? I don't expect Google/Facebook would publish anything other than support for the former. I'd love to think there was some evidence to suggest they're selling snake oil. That may be wishful thinking, but worth asking anyway.