Ads work for whom? This is unequivocal false for whom? I mean we're talking about consumers, right? Do you really have the intuition that the population of ad-b

Ads work for whom? This is unequivocal false for whom? I mean we're talking about consumers, right? Do you really have the intuition that the population of ad-block users are generally worse off for it, as ill-performing shoppers? Because if you're not getting an edge on your shopping performance, then who are the ads working for? Coca-Cola? Is it that ads are working -- against you?